Seal The Deal Modules & Consulting Areas

Module #1 - Time & Territory Management

Focus on maximizing customer contact opportunities, general administration, and organization – plus the value of CRM usage.

Module #2 - Close the Deal

Learn specific closing techniques to be used throughout the project, as well as order closing patterns. This includes both phone and in-person closings.

Module #3 - Prospecting & Lead Generation

How to source and track leads using internal and external sources, as well as communication lead data.

Module #4 - Sales Call Presentation

Personal call presentations and phone presentations – common errors and undesirable personas.

Module #5 - Evaluating Your Competition

Insight on knowing your competition, effects of competitors, and leading your foe.

Module #6 - Why Buyers Buy

Customer hot buttons, new buying trends, beating price objection, and customer buying motives.

Module #7 - Staying Motivated

Each job or order is important. Set goals, stay ahead of the game, and find out how attitude affects the sale.

Module #8 - Team Selling

The role of each department and employee is selling, or not selling, the company. Learn about teamwork in the sales process.

Module #9 - Add "You" To Value Selling

The importance of your ability and character when selling, plus defining your assets.

Module #10 - Sharpen Your Tools

Improving your techniques – finding personal development tools and learning how to use them.

Module #11 - Managing an Expense Account

Entertaining can solidify customer relationships if done correctly. Get advice on how to entertain and use the proper influence to gain business.

Module #12 - The Role Play

Taking the principles taught during the course and applying them in a challenging exercise (may be spread throughout seminar).

Module #13 - Selling Service Work & Contracts

Presenting regular service contacts and investment-related service agreements or products.

Module #14 - Handling Customer Issues

How to present price changes and change orders, handle negative customer situations, and maintain good customer relationships.

Module #15 - Cold Calling

Generating opportunity from scratch. Turning cold information into warm, then hot leads. Qualifying lead opportunity.

Module #16 - Developing Sales Strategies

Creating strategies for specific target customers or customer types. How-tos for approaching new markets and buyer types.

Module #17 - Selling in a Slow Period

How to regroup, plan, and accelerate slow-period selling. Take advantage of slow periods to position for opportunity and future growth.

Module #18 - Improving Weaknesses and Maximizing Strengths

Evaluate your weaknesses and set a course for improvement. Then recognize the strengths you have and maximize their effect on your customer base.

Module #19 - Networking

Use your association involvement and external & internal networks as a means of generating revenue and added opportunity.

Module #20 - Beating a Bad Economy

Cut through the bad press, depressed markets, and general negativity – don’t just tread water. Grow your business.


“Tom was an outstanding motivational, no nonsense speaker. Overflowing with proven business building tips ready to immediately boost your bottom line. I highly recommend catching one of his seminars or booking him to charge up your office sales force.”

Charity M.

“Tom brings a unique and fresh approach to marketing in the construction industry. He’s the kind of person that you feel like you’ve know forever after fifteen minutes. His down to earth communication style makes it easy to understand the goals for your business. In an industry where “everybody knows everybody”…he’s THE GUY to know!”

Christine J.

“I attended Tom’s seminar on Using Associations to Make Money at the Dallas Build Expo & came away with some very good information on how to better work my chamber & networking groups.”

Ken B.

“Tom has a unique way of viewing the business world and through this he is able to communicate many aspects of business which for most is difficult. I really grasp and appreciate the break it down simplistic approach that he can offer and this has helped me in seeing items and situations in a new light.
Another huge plus in working with Tom are the contacts he has and which he shares very regularly, through networking events and casual parties, you are always guaranteed to meet someone new and to have a good conversation, from which I have waked away with many new business relationship.”

Kevin F.

“We’re always impressed with Tom’s innovative approach to marketing our company. He handles our business like it’s his own and cares for us like family.”

Pat L.

“I have worked with Tom on many occasions on several different projects and initiatives and he has hit the mark everytime. Tom’s ability to teach his streamlined sales process would be an valuable asset for any type of company, large or small.”

Greg G.

“Tom has been a strong addition to our selling management team. His outside the company persepective and questioning how we handle our sales force has helped push us in new directions. We would have not made the positive changes without his help!”

John F.

“Tom Woodcock thinks outside the box and will work with you to put together a personalized sales training program for you, your company or your association. He is passionate and enthusiastic in his work. He is flexible and will adapt to your needs as he has for us for several years at BAZAN Painting Co.. He works hard at his craft and continues to get better and dig deeper into the sales process.”

Walter B.

“Tom has been great to work with! His ideas and forward thinking have helped Interstate’s ability to gain market awareness and cost effective sales efforts. I hold his company in very high regard!”

Steve L.

“Tom is an outstanding and dynamic speaker, consultant and trainer. I have thoroughly enjoyed and benefited from his seminars at the PLANET Green Industry Conferences. His passion for teaching, paired with his experience and industry knowledge, makes his presentations both educational and motivational. Further, I have found his timely newsletters helpful in motivating a sales team and a great way to keep in touch. Tom maintains a comprehensive, in-depth understanding of sales and I strongly endorse him.”

Glenn J.

“Tom is a take-charge person who is able to present creative ideas and communicate the benefits. Along with his outstanding sales and marketing skills, he is able to successfully complete multiple tasks, with favorable results, despite deadline pressures.

He has consistently demonstrated a strong work ethic and a dedication to success. I would recommend Tom to any company that is searching for the NEW methods of selling in today’s world”.

Diana O.

“Tom is extremely passionate about what he does, upbeat – always! And knowledgeable. A great find for us and he has high impact for our sales training needs.”

Richard B.

“Tom Woodcock currently consults with Frost both in time management and territorial distribution; which he has a high level of expertise in. He currently meets with members of the executive team and our sales team to help fine tune their methods. In addition to his consultation with Frost he promotes and provides happy hour format networking meetings that are exceptionally effective and beneficial. Tom is extremely enthusiastic about his work and I certainly would recommend him for any company looking to further develop their business practices.”

John M.

“We contracted Tom to help us freshen our brand and improve our market position. Tom has challenged us to increase our sales presence and keep each other accountable. He has stretched us on our marketing approach and helped tie the two together. His ROI is exceptional and we at McGrath & Associates highly recommend his services.”

Scott O.

“Tom is one of the most influential individual I’ve had the pleasure to learn from in my current and past sales career. He helped me become one of the best rental reps in the area and is currently helping me build the same success with Total Lock and Security. I’ve attended and been part of three training sessions throughout my career and presently attending my fourth. Tom has been able to teach and show me different techniques and guidelines to further my relationships with my clients and thus further my Business Development. I would never second guess anything Tom has ever taught me and never will. He is very talented and a all around good guy who actually cares about his employees and Clientele”

Heather B.

“Tom has been an extremely influential figure in the development of my skills in enhancing my relationships with current customers as well as attracting new business. One of the things that sets Tom’s program apart from other trainers I’ve used is his ability to cater his sessions to your particular business model. What works for selling copy machines doesn’t necessarily work for selling contractor supplies. Tom designed group sessions as well as weekly individual sessions for our sales team. It’s been a few years since our sessions but I absolutely use Tom’s techniques to this day. His Time and Territory Management techniques alone have proved invaluable with today’s fuel costs! I would highly recommend Tom to any company that would like to increase their business.”

Marty B.

“Great sales trainer with outstanding presentation and energy.”

Steve V.

Speaking Areas

  • Construction Sales
  • Chamber of Commerce Events
  • General Sales Meetings
  • Association Education Seminars
  • Trade Show Sales Seminars

Absolutely the most dynamic speaker for the corporate, association, or trade show environment. Your attendees will be challenged, informed, and yes, even entertained! Bring on the post-event evaluation, Tom will simply nail it! Your attendees will thank you for finding a speaker that is worth their time!

Training Formats

  • Monthly Group Training Sessions
  • One on One
  • Large Group Presentations
  • Monthly Consulting Sessions
  • Quarterly Consulting Sessions
  • Conference Seminars/Workshops
  • Strategic Planning Moderation
  • Keynote Addresses
  • Webinars
  • Electronic Consulting
  • Custom-Designed Training Programs

Seal the Deal programming is adaptable to most any format. The standard formats tend to be the most effective.

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