Built on Experience, Backed by Results
At Seal The Deal, we don’t just teach sales—we live it. Founded by Tom Woodcock, a seasoned sales trainer and keynote speaker with over 30 of experience, our mission is simple: to transform sales teams into powerhouses of performance. Tom has worked with businesses ranging from startups to Fortune 500 companies, delivering impactful training and keynote speeches that inspire action and drive results. Tom is known for a practical, results-oriented approach that gets to the heart of what sales teams need to succeed.
Empowerment
Giving professionals the tools to succeed confidently.
Innovation
Staying ahead of trends with creative and effective strategies.
Integrity
Building trust through authenticity and genuine client care.
Results
Focused on delivering measurable, impactful outcomes.
My Story
Author, and critically acclaimed speaker, Tom Woodcock is known as one of the most dynamic sales trainers and consultants in the sales industry. Each year he speaks to thousands of people about how best to use his techniques and skills to compete in today’s intensely competitive economic climate.
Tom’s personal sales success is well documented and highly regarded. At nineteen, Tom took a $150,000 equipment territory and grew it to $2.5 Million in one year. While at Caterpillar, he grew his territory from $2.5 Million to $10 Million within 18 months while raising margins by 2%. Working on an even larger scale, Tom trained 325 sales reps for a $750 Million nationwide equipment firm. Tom knows how to get people to buy and manage a territory to success!
His latest book; “You’re Not Sellin’, They’re Buyin’” is a comprehensive guide to developing the proper sales techniques, persona and methodology to rise above the competition. His latest video series, “Networking, Using The Power Of Network Development To Generate Sales” can easily be used as a corporate training program or by individuals who are ready to take their sales skills to a higher level.
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My Story
Author, and critically acclaimed speaker, Tom Woodcock is known as one of the most dynamic sales trainers and consultants in the sales industry. Each year he speaks to thousands of people about how best to use his techniques and skills to compete in today’s intensely competitive economic climate.
Tom’s personal sales success is well documented and highly regarded. At nineteen, Tom took a $150,000 equipment territory and grew it to $2.5 Million in one year. While at Caterpillar, he grew his territory from $2.5 Million to $10 Million within 18 months while raising margins by 2%. Working on an even larger scale, Tom trained 325 sales reps for a $750 Million nationwide equipment firm. Tom knows how to get people to buy and manage a territory to success!
His latest book; “You’re Not Sellin’, They’re Buyin’” is a comprehensive guide to developing the proper sales techniques, persona and methodology to rise above the competition. His latest video series, “Networking, Using The Power Of Network Development To Generate Sales” can easily be used as a corporate training program or by individuals who are ready to take their sales skills to a higher level.
As Seen In
As Covered In
For Starters…
His latest book; “You’re Not Sellin’, They’re Buyin’” is a comprehensive guide to developing the proper sales techniques, persona and methodology to rise above the competition. His latest video series, “Networking, Using The Power Of Network Development To Generate Sales” can easily be used as a corporate training program or by individuals who are ready to take their sales skills to a higher level.
Featured on CNN and in USA Today, regional and national media spotlights, Tom is quickly becoming a powerful voice in the sales industry at large. Tom’s energetic, entertaining and insightful approach is soundly based on the interpersonal dynamic that occurs at first contact, through bidding, quoting and retention of customers.
